Madagascar has been a participant in global trade for centuries. The island, larger than France, boasts diverse cultural traditions, unique biological wealth, and a thriving tourism economy. The capital, Antananarivo, teems with workers, lawyers, bureaucrats, bankers, artists, businessmen, and intellectuals—everything essential for a 21st-century city of 1.5 million people.
However, Madagascar is also one of the world's poorest countries, a fact glaringly evident in remote regions such as the vanilla-growing northeast. The responsible participation of farmers in the life and culture of the community is, therefore, crucial.
Preserving Cultural Heritage
The fragrant vanilla fields in the remote northeast increasingly grapple with economic challenges. Here, the responsible participation of farmers becomes crucial. These farmers are not just cultivators; they are custodians of cultural heritage. The meticulous cultivation of vanilla, often referred to as 'green gold,' serves as a means to preserve traditions that have withstood the test of time.
Maintaining the Community
At the Prema Vanilla Farm, over 500 dedicated individuals form the backbone of our vanilla production. From cultivation to harvest, every farmer plays an essential role. Our commitment to them is simple yet paramount: ensuring their safety, well-being, and fair remuneration. This encompasses housing, training, and infrastructure for workers; community support; and the provision of essential school supplies.
Vanilla as an Economic Pillar
Responsible vanilla cultivation becomes a pillar of economic stability. Through their dedication and meticulous practices, farmers contribute not only to their own livelihoods but also to the broader economic landscape of Madagascar.
